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STRATEGIC THINKING, HANDS-ON EXECUTION
I get under the skin of businesses to uncover the angles others miss - the stories that shift perception, strengthen reputation and connect with the audiences that matter most.
Over the course of my career, I've led communications for global agency networks including Ogilvy, Hill & Knowlton and Iris Worldwide, as well as organisations including Reckitt and ABB.
This breadth of experience enables me to quickly understand business challenges and translate complex propositions into narratives that drive understanding, engagement and action.
I'm a straight-talker, a collaborator and someone who cares deeply about the work I deliver. My reputation is built on results, and I approach every brief with energy, curiosity and commitment.
From strategy to execution, I work as an extension of your team - proactive, positive, and focused on bringing fresh ideas, energy and momentum.
For specialist briefs, I can draw on a curated network of best-in-class freelancers to deliver at scale.
Working with leading agencies and brands
Working with clients globally
Cannes Lions Award winner
Projects.
TURNING INFLUENCE INTO IMPACT
SHAPING PERCEPTION. BUILDING TRUST
Reputation Management
Your reputation speaks before you do. I help build trust, strengthen credibility, and shape how you’re perceived through strategic reputation management, communication, and brand positioning.
MESSAGING & POSITIONING
Your message shapes how people see your brand. I help define what you stand for, communicate with clarity and confidence, and position you in a way that connects with the right audience.
CAMPAIGN & LAUNCH MANAGEMENT
Successful launches need more than attention - they need momentum. I help plan, manage, and execute campaigns and launches that build anticipation, increase visibility, and create lasting impact.
MEDIA RELATIONS
Visibility starts with the right conversation. I help build strong media relationships, secure meaningful coverage, and position you as a credible voice within your industry and beyond.
STRATEGIC ADVISORY
Clarity creates confidence. I help navigate complexity, make informed decisions, and develop clear strategies that support long-term growth, positioning, and impact.
LEADERSHIP VISIBILITY & INFLUENCE
Influence is built through visibility, credibility, and consistency. I help senior leaders build lasting influence through executive profiling, thought leadership, speaking opportunities, awards strategy.
"Poppy transformed Collider’s profile from very little visibility to real momentum. Within a month of being appointed, she secured a double-page feature in the Evening Standard and significantly raised Collider’s presence in the trade press, smartly leveraging our assets, insights and IP into impactful coverage. As well as being highly effective, she is great to work with - positive, collaborative and a real team player."
Anton Jerges, CEO, We are Collider
Ed Brooke, Executive Partner, Leith
"We had the great pleasure of working with Poppy to help improve our profile. She's strategically strong and creatively excellent, helping us to come up with a series of initiatives that really dialled up our reputation. Not afraid to be firm and strong when managing multiple stakeholders but all delivered with high levels of Poppy's positivity and energy made the whole experience a winning one".
"I worked with Poppy for more than two years as Hill & Knowlton and Cannes worked together on a variety of fronts. Professional, hard-working and passionate about what she does, Poppy has the experience, the track record, the creativity and the nouse. If I were you I'd snap her up!"
Philip Thomas, Chair, Cannes Lions
Graham Dodridge, Founder and Chair, Silver Agency & Gyro
“Connected, focused and effective; Poppy took the time to understand us and our business and power up our PR. This put us in the news and on the map. A positive joy to work with, I thoroughly recommend you call Poppy to help you take your business to the next level.”
“Smart, well-connected, and always professional, Poppy is a pleasure to work with. She is tenacious and committed to delivering high quality work, whilst being easy to collaborate with, and never precious. I really value her insightful comments and her straight-talking approach and hope to work with her again in future.”
Charlotte Bunyan, Head of Strategy & Innovation, We are Collider
Gemma Batterby, Managing Director & Co-founder, Free turn
“I worked with Poppy at Ogilvy UK where she led and managed external communications across the group of agencies. Her expertise, leadership and pro-active approach to PR, meant we enjoyed excellent coverage across key industry and non-industry titles and associated accolades including Agency of the Year. I would grab the opportunity to work with her again!”
“Poppy is hugely experienced, professional and knowledgeable. She has both agency and in-house experience and works brilliantly with clients and senior agency colleagues alike. I'd work with her again in a heartbeat.”
Jane Douglas, EVP, EMEA Communications and Marketing, Weber Shandwick
Martinne Geller, Director of Communications, Reckitt
"I’ve had the pleasure of working with Poppy on PR, and in particular, developing an engagement agenda for Cannes Lions. Poppy's depth of experience is immediately clear. She not only understands the landscape of Cannes but knew how to make it work for us – from identifying the events we should participate in, to advising how to avoid the noise and helping to manage and juggle busy schedules.
What sets her apart is her combination of insight and strong relationships. She’s well-connected, with a network that spans across the industry, and she knows how to open the right doors at the right time. Even away from the festival, Poppy helped us secure valuable media coverage from the marketing trade to the financial press.
On top of all that, she’s a pleasure to work with, smart, reliable, and always a step ahead."
I’m a Senior PR & Communications Specialist with 25 years’ experience working with creative agencies and innovation-led brands.
I’ve led communications for some of the industry’s leading agencies, including Ogilvy, Hill & Knowlton and Iris Worldwide, as well as ambitious independents. My experience also spans innovative businesses in the FMCG, energy, healthcare and technology space.
I’m straight-talking, collaborative and results-focused, combining senior-level strategic expertise with hands-on execution.
I work with Creative agencies and innovative brands - growth focused, creatively driven and commercially minded.
I offer senior-level strategic support with a direct, flexible and hands-on approach - without the layers, overheads or agency politics. You work directly with an experienced communications specialist focused on tailored, results-driven support.
Both. I offer flexible support depending on your needs - whether that’s ongoing PR support, for a specific project or campaign, or providing interim cover whilst you’re hiring or covering holiday leave.
For larger or more specialised projects, I bring in a trusted network of experienced freelancers, ensuring the right expertise is in place while maintaining quality, consistency and crucially, one point of contact - me!
