Establishing GenAI Leadership

Reckitt sought to secure a first-mover advantage by positioning itself as a leader in Generative AI, showcasing how innovative pilots were transforming its marketing approach.

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I worked with the Global CMO and Marketing Leadership team to define a clear narrative that articulated both the commercial impact and future potential of these initiatives.

Leading the programme end-to-end, I developed core messaging and a comprehensive press pack - including a press release, detailed media Q&A and supporting assets - alongside delivering media training and tailoring angles for priority publications. I then drove a targeted media engagement programme, securing interviews, byline opportunities and high-impact coverage.

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Results:

• Secured extensive top-tier global media coverage across business and marketing titles including The New York Times, Business Insider, AdAge, Campaign, and Marketing Week
• Positioned Reckitt as a first-mover and leader in Generative AI within its sector 
• Established senior leaders as authoritative voices in AI-driven transformation 
• Elevated brand visibility and credibility at a critical point of technological change