Building Profile from the Ground Up

Collider, a global creative experience agency, had ambitious growth plans but a limited external profile.

I worked with the leadership team to define a clear, differentiated narrative aligned to the agency’s strengths and growth ambitions, establishing consistent positioning across all external communications.

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Embedding within the business, I identified a pipeline of newsworthy campaigns, proprietary insights and thought leadership, shaping these into targeted media opportunities across top-tier and trade publications.

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Results:

• Established a clear, differentiated narrative aligned to growth priorities 
• Increased both the volume and quality of media coverage, including Evening Standard, Campaign and other leading titles 
• Secured regular profile and commentary opportunities, positioning senior leaders as credible industry voices 
• Strengthened brand visibility among target clients and talent, supporting new business and hiring efforts