Transforming PR and Driving Award-Winning Work

At Ogilvy, I led the transformation of the PR and communications function across the group - embedding best practice PR throughout the group - which led to doubling positive, on-message coverage year-on-year and significantly strengthening the agency’s external profile.

I played a central role in delivering award-winning, culturally impactful work. This included winning a Gold Lion at Cannes Lions for Ogilvy’s Babies of the Borough behavioural change campaign, and leading cross-agency collaboration on Kern Gnome - recognised as the most awarded global PR campaign of its year.

I also produced Ogilvy’s first winning submission for Campaign’s Network of the Year, marking a milestone moment for the agency.

This sustained performance contributed to multiple Agency of the Year wins, reinforcing Ogilvy’s position as a leader in creative, effective communications.