Driving Visibility and Influence

Reckitt sought to increase its visibility at Cannes Lions International Festival of Creativity, aiming to play a more prominent role in shaping key industry conversations.

I worked with the Global CMO and Marketing Leadership team to develop clear messaging and a strategic narrative for the festival that aligned with wider business objectives.

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I identified and secured targeted media opportunities in the lead-up to the event to build momentum and strengthen positioning. On the ground, I delivered a focused programme of senior-level engagement, securing high-profile speaking and panel opportunities across themes including Generative AI, Creative Effectiveness, the Creator Economy and DEI, with platforms and partners such as The Wall Street Journal, Bloomberg, Microsoft, Amazon, AdAge, Adweek and Campaign.

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Results:

• Secured high-profile speaking and panel opportunities across leading industry platforms 
• Positioned Reckitt’s Marketing Leadership team at the forefront of key marketing conversations 
• Strengthened visibility among senior industry stakeholders and partners 
• Established a credible and influential presence at a globally recognised industry event