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faq
Frequently Asked Questions
I am a Senior PR and Communications Consultant with over 25 years’ experience in helping creative and B2B brands build visibility, shape reputation, and secure meaningful media coverage. I have led communications for global agency networks including Ogilvy, Hill & Knowlton, and Iris Worldwide, and numerous independent agencies. My sector experience also includes FMCG, energy, technology, and professional and financial services.
You work directly with a highly experienced senior consultant, not layered teams or junior account handlers. This means more focus, faster decision-making, and better value. You get agency-level expertise without the overhead, plus a flexible, tailored approach aligned to your specific goals.
Yes. PR plays an important role in AI search visibility. AI systems draw on credible third-party sources such as news articles, interviews, podcasts, and industry publications when deciding what information to include in their answers. Strong PR helps build that presence by ensuring your name, brand, and expertise appear in trusted sources across the web.
I work with creative and B2B brands across a range of sectors, including Creative (Advertising, Design, Experiential, Media, Production and PR), FMCG, Energy, Technology, and Professional & Financial Services. This breadth of experience gives me a strong perspective on industry challenges, and an instinct for spotting angles that cut through—not just the obvious ones. I’ve partnered with organisations of all sizes, from global groups with complex matrix structures to start-ups and SMEs with ambitious growth plans.
Both. I offer flexible support depending on your needs - whether that’s ongoing PR support, a focused campaign or for a specific project or milestone.
Yes. For larger or more specialised projects, I bring in a trusted network of experienced freelancers, ensuring the right expertise is in place while maintaining quality, consistency, and efficiency.
"Poppy transformed Collider’s profile from very little visibility to real momentum. Within a month of being appointed, she secured a double-page feature in the Evening Standard and significantly raised Collider’s presence in the trade press, smartly leveraging our assets, insights and IP into impactful coverage. As well as being highly effective, she is great to work with - positive, collaborative and a real team player."
Anton Jerges, CEO, We are Collider
Ed Brooke, Executive Partner, Leith
"We had the great pleasure of working with Poppy to help improve our profile. She's strategically strong and creatively excellent, helping us to come up with a series of initiatives that really dialled up our reputation. Not afraid to be firm and strong when managing multiple stakeholders but all delivered with high levels of Poppy's positivity and energy made the whole experience a winning one".
"I worked with Poppy for more than two years as Hill & Knowlton and Cannes worked together on a variety of fronts. Professional, hard-working and passionate about what she does, Poppy has the experience, the track record, the creativity and the nouse. If I were you I'd snap her up!"
Philip Thomas, Chair, Cannes Lions
Graham Dodridge, Founder and Chair, Silver Agency & Gyro
“Connected, focused and effective; Poppy took the time to understand us and our business and power up our PR. This put us in the news and on the map. A positive joy to work with, I thoroughly recommend you call Poppy to help you take your business to the next level.”
“Smart, well-connected, and always professional, Poppy is a pleasure to work with. She is tenacious and committed to delivering high quality work, whilst being easy to collaborate with, and never precious. I really value her insightful comments and her straight-talking approach and hope to work with her again in future.”
Charlotte Bunyan, Head of Strategy & Innovation, We are Collider
Gemma Batterby, Managing Director & Co-founder, Free turn
“I worked with Poppy at Ogilvy UK where she led and managed external communications across the group of agencies. Her expertise, leadership and pro-active approach to PR, meant we enjoyed excellent coverage across key industry and non-industry titles and associated accolades including Agency of the Year. I would grab the opportunity to work with her again!”
“Poppy is hugely experienced, professional and knowledgeable. She has both agency and in-house experience and works brilliantly with clients and senior agency colleagues alike. I'd work with her again in a heartbeat.”
Jane Douglas, EVP, EMEA Communications and Marketing, Weber Shandwick
Martinne Geller, Director of Communications, Reckitt
"I’ve had the pleasure of working with Poppy on PR, and in particular, developing an engagement agenda for Cannes Lions. Poppy's depth of experience is immediately clear. She not only understands the landscape of Cannes but knew how to make it work for us – from identifying the events we should participate in, to advising how to avoid the noise and helping to manage and juggle busy schedules.
What sets her apart is her combination of insight and strong relationships. She’s well-connected, with a network that spans across the industry, and she knows how to open the right doors at the right time. Even away from the festival, Poppy helped us secure valuable media coverage from the marketing trade to the financial press.
On top of all that, she’s a pleasure to work with, smart, reliable, and always a step ahead."
